Download the Full Media Kit
A zip package of logos, favicons, and colors.
Blueprint Logo
The wordmark should only appear in blue, black or white. The wordmark should only appear in white on top of blue or black. Maintain contrast, use common sense.
Color
These are our main brand colors. Outside of these two colors, there will be campaigns that employ other colors – however these are only colors used for logo application.
![](jpg/colors_blue.jpg)
Blueprint Primary Blue
RGB: 31, 48, 200
HEX: #1F30C8
CMYK: 85, 76, 0, 22
![](jpg/colors_black.jpg)
Black
RGB: 0, 0, 0
HEX: #000000
CMYK: 0, 0, 0, 100
![](jpg/colors_gray.jpg)
Gray
RGB: 150, 150, 150
HEX: #969696
CMYK: 43, 36, 36, 1
![](jpg/colors_light-blue.jpg)
Light blue
RGB: 31, 48, 200
HEX: #1F30C8
CMYK: 85, 76, 0, 22
Brand Badge
Our brand badge is available for use to partners and customers who want an easy-to-use Blueprint logo in a square format.